A slang word used by marketing or advertising scumbags meaning "market" or "bunch of people with money for the milking".
Bill Hicks: By the way, if any of you guys are in advertising or marketing, kill yourselves... this is not a joke; suck a tailpipe, borrow a gun from a yank friend, I dont care, just rid the world of your evil fucking machinations.
Marketors: Oh, you know what Bills doing, hes going for that anti-marketing dollar! Thats a good market, hes very smart
Bill: Goddamn it, I am NOT doing that, you evil fucking scumbags!
Marketors: Ah, the righteous indignation dollar, big dollar, huge market - a lot of people are feeling that indignation; Bill's doing a good thing here.
Bill: God-damn it, I AM NOT DOING THAT, YOU SCUMBAGS! QUIT PUTTING A DOLLAR SIGN ON EVERY FUCKING THING ON THIS PLANET!!!
Marketors: OOOOhhh, the anger dollar, Big numbers, HUGE! Huge in times of recession. A lot of people are angry at the moment, Bill's very smart, he's doing a good thing.
Bill (Exasperated): God, its like I'm caught in a web...
Marketors: Ah the trapped dollar, big dollar, huge market - we see from our research that large numbers of people feel trapped. If we were to play to them and separate them into the trapped dollar...